Circular Metrics for Bio-materials
James Goddin James Goddin

Circular Metrics for Bio-materials

How do we quantify the circularity of regenerative biological materials in a way that enables their evaluation alongside non-biological materials fairly and comparatively?

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Circular Economy Metrics
James Goddin James Goddin

Circular Economy Metrics

How do we measure the circularity of products or of companies?

In 2015 I helped to publish the first circular economy metric with the Ellen MacArthur Foundation. In this post I explain some of the rationale for the metric we designed and the journey that brought us to this methodology.

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